Curriculum
- 8 Sections
- 40 Lessons
- Lifetime
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- Section 1: Foundation and Sales FundamentalsMaster the core principles and mindset required to build a sustainable sales growth engine from the ground up.7
- 1.1Understanding the Sales Growth Engine Framework
- 1.2Sales Pipeline Architecture and Components
- 1.3Measuring Sales Performance Metrics That Matter
- 1.4Quiz 1.3: Sales Growth Engine Metrics Mastery3 Questions
- 1.5Building Your Sales Team Structure
- 1.6Creating a Sales Growth Mindset Culture
- 1.7Quiz 1.5: Foundation and Culture Assessment3 Questions
- Section 2: Lead Generation and Demand CreationDevelop strategic approaches to consistently fill your pipeline with qualified leads and create market demand.7
- 2.1Demand Generation Strategy and Market Positioning
- 2.2Inbound Marketing and Content-Driven Lead Generation
- 2.3Outbound Prospecting and Account-Based Marketing
- 2.4Quiz 2.3: Lead Generation Strategy Validation3 Questions
- 2.5Partner and Referral Channel Development
- 2.6Lead Scoring and Qualification Frameworks
- 2.7Quiz 2.5: Lead Generation and Qualification Mastery3 Questions
- Section 3: Sales Process Optimization and Pipeline ManagementDesign and refine repeatable sales processes that maximize efficiency and predictability across your entire pipeline.7
- 3.1Defining Sales Stages and Deal Progression Criteria
- 3.2Sales Methodology and Frameworks That Drive Results
- 3.3Pipeline Health Monitoring and Forecasting Accuracy
- 3.4Quiz 3.3: Sales Process and Pipeline Excellence3 Questions
- 3.5Activity Management and Sales Rep Accountability
- 3.6CRM Implementation and Data-Driven Pipeline Decisions
- 3.7Quiz 3.5: Pipeline Management Competency3 Questions
- Section 4: Sales Conversations and Discovery ExcellenceMaster the art of meaningful buyer conversations that build trust, uncover needs, and accelerate deal progression.7
- 4.1Discovery and Qualification Conversations Framework
- 4.2Active Listening and Uncovering True Customer Needs
- 4.3Value Communication and Customized Solution Positioning
- 4.4Quiz 4.3: Sales Conversations Effectiveness3 Questions
- 4.5Handling Objections and Building Buyer Confidence
- 4.6Multi-Stakeholder Engagement and Complex Sales Dynamics
- 4.7Quiz 4.5: Sales Conversations Mastery3 Questions
- Section 5: Proposal Development and Deal AccelerationCreate compelling proposals and execute strategic closing tactics that move deals toward signature with confidence.7
- 5.1Custom Proposal Creation and Business Case Development
- 5.2ROI Articulation and Financial Justification
- 5.3Proposal Review and Buyer Feedback Integration
- 5.4Quiz 5.3: Proposal and Deal Strategy Validation3 Questions
- 5.5Competitive Differentiation and Win Strategy Development
- 5.6Closing Techniques and Commitment-Based Selling
- 5.7Quiz 5.5: Deal Acceleration and Closing Excellence3 Questions
- Section 6: Sales Enablement and Team Performance AccelerationBuild systems and resources that empower your sales team to perform at peak effectiveness and drive consistent results.7
- 6.1Sales Training Programs and Skill Development
- 6.2Sales Collateral and Content Strategy
- 6.3Coaching, Feedback, and Sales Rep Development
- 6.4Quiz 6.3: Sales Enablement Strategy Assessment3 Questions
- 6.5Sales Tool Stack and Technology Integration
- 6.6Performance Management and Compensation Alignment
- 6.7Quiz 6.5: Sales Enablement and Performance Management3 Questions
- Section 7: Customer Success and Retention GrowthExtend your sales growth engine through customer success initiatives that drive retention, expansion, and strategic advocacy.7
- 7.1Onboarding Excellence and Customer Implementation
- 7.2Proactive Customer Health and Risk Management
- 7.3Expansion Revenue and Upsell Strategy Execution
- 7.4Quiz 7.3: Customer Success and Retention Validation3 Questions
- 7.5Customer Advocacy and Reference Program Development
- 7.6Retention Metrics and Customer Lifetime Value Optimization
- 7.7Quiz 7.5: Customer Success and Lifetime Value Mastery3 Questions
- Section 8: Scaling, Systems, and Sustainable GrowthBuild scalable systems and strategic frameworks that sustain consistent growth as your sales organization expands.7
- 8.1Sales Organization Scaling and Hiring Strategy
- 8.2Process Documentation and Operating System Development
- 8.3Data Analytics and Predictive Sales Intelligence
- 8.4Quiz 8.3: Scaling and Systems Foundation3 Questions
- 8.5Market Expansion and Territory Strategy
- 8.6Leadership Excellence and Sustainable Growth Culture
- 8.7Quiz 8.5: Sustainable Growth and Strategic Excellence3 Questions